7 Recommended Opt In Plugins for WordPress You Need to Try

In the ever-evolving landscape of digital marketing, building and growing your email list remains a cornerstone for success. WordPress, renowned as the world’s most popular content management system, presents a wide array of tools and plugins to assist you in maximizing the effectiveness of your opt-in forms and strategies. If you’re looking to boost your email list’s subscribers and engagement, you’re in the right place.

In this article, we’ll explore seven highly recommended opt in plugins for WordPress that can supercharge your email marketing efforts. These optin plugins are not only user-friendly but also packed with features designed to maximize conversions. Whether you’re a seasoned WordPress user or just starting out, you’ll find valuable solutions to enhance your optin forms and grow your subscriber base. Let’s dive into the world of optin plugins WordPress

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What is an opt in plugin?

An opt in plugin is a type of plugin designed for integration with websites, particularly those built on content management systems like WordPress. Its primary purpose is to enable website owners to create and manage opt in forms.

These forms are used to collect visitor information, such as email addresses, usually in exchange for something like newsletters, free downloads, or promotional offers. Opt-in plugins are essential for email marketing and lead generation strategies.

The Power of Opt In Plugins

Optin plugins for WordPress provide a simple and effective way to capture the contact information of your website visitors. With an optimized optin form, you can offer exclusive content, discounts, or giveaways in exchange for users’ email addresses. This enables you to establish connections with prospective customers and include them in your email subscription list. 

Plus, the right optin plugin can boost your conversion rate and help you grow your list faster.

To get the most out of an optin plugin WordPress, it should be easy to use and offer features that are tailored to your specific needs. This includes A/B testing options for optimizing conversions, custom themes for designing attractive optin forms, advanced analytics tools for tracking performance, and integrations with popular email marketing services. 

7 Recommended Opt In Plugins for WordPress

If you own a WordPress website, you’re likely keen to grow your email list. Opt In plugins for WordPress are an essential tool in doing just that. There are several email marketing plugins out there, but some rise above the rest.

These seven recommended Opt In plugins for WordPress won’t disappoint. They are all user-friendly, visually appealing, and packed with useful features. Choosing the right email opt n plugin depends on your preferences and goals for email marketing. 

ShopLentor (Popup Builder Module) 

The Popup Builder module by ShopLentor offers a wide range of powerful features and functionalities. This plugin provides robust tools to enhance user engagement, capture leads, and effortlessly boost conversions. With its extensive collection of customizable popup templates, versatile triggers and conditions, and user-friendly controls, you can create captivating pop-ups tailored to your audience’s specific needs.

ShopLentor (Popup Builder Module) 
ShopLentor (Popup Builder Module)

Access prebuilt templates, utilize the drag-and-drop builder, and seamlessly manage all your popups through an intuitive dashboard. Target specific display locations and trigger pop-ups with popular page builders, granting you precise control over their appearance and timing. Elevate your user interaction and drive conversions with the Popup Builder by ShopLentor.

Key Features:

  • Create an unlimited number of popup templates.
  • Personalize triggers and conditions to suit your needs.
  • Enhance user interactions and elevate experiences.
  • Achieve visual excellence with a wide range of customization options.
  • Access a collection of prebuilt popup templates for convenience.
  • Enjoy the simplicity of a drag-and-drop popup builder.
  • Effortlessly manage popups through an intuitive dashboard.
  • Craft unlimited captivating popups to engage your audience effectively.
  • Precisely target specific display locations.
  • Seamlessly integrate pop-ups with popular page builders.
  • Set up various conditions for meticulous control and customization. 

Customer Reviews: 144+ 5 starts reviews

Active installations: 100,000+


MailPoet is not just an easy-to-use email marketing plugin but also a comprehensive solution that caters to all your email marketing needs. This plugin is widely recognized as one of the most popular opt in plugins for WordPress, specifically designed for effortlessly building email lists. 


With its extensive range of functionalities, it goes beyond just handling the design, automation, and email sending of your campaigns. It empowers you to create stunning email templates, segment your audience effectively, and analyze the performance of your campaigns with detailed reports. 

A comprehensive suite of WordPress email marketing features, including newsletters, welcome emails, latest post notifications, automated WooCommerce emails, and a reliable email sending service. Whether you’re a beginner or a seasoned marketer, MailPoet is the perfect choice to elevate your WordPress email marketing game to new heights!

Key features:

  • Versatile form options, such as pop-up, slide-in, fixed bar, below posts/pages, and widget forms.
  • Precisely control the appearance of forms on specific posts/pages.
  • Take advantage of exit-intent technology.
  • Effortlessly edit and style each form type using our user-friendly Gutenberg form editor.
  • Access a wide range of ready-to-use templates.
  • To provide a smooth and effortless user experience, make sure that your website is optimized for mobile responsiveness.
  • Create an unlimited number of forms.

Customer Reviews: 1058+ 5 starts reviews

Active installations: 700,000+


OptinMonster, a well-established and feature-rich WordPress plugin, is a top choice for email capture. With its user-friendly drag-and-drop builder and a variety of templates, it empowers you to create various optin forms, from lightbox pop-ups to in-post campaigns. This email optin plugin seamlessly integrates with major email marketing services like MailPoet, Mailchimp, Aweber, GetResponse, and Hubspot. 


With its implementation of intelligent exit intent technology and array of features, including advanced page-level targeting, A/B testing, and in-depth analytics, this solution offers a comprehensive approach to enhancing email list growth through high-converting opt-ins.

Key features:

  • Intuitive drag-and-drop builder and templates.
  • Effortlessly create lightbox and fullscreen pop-ups, floating bars, slide-ins, mobile, and in-post campaigns.
  • Seamless integration with leading email marketing services, including MailPoet, Mailchimp, Aweber, GetResponse, and Hubspot.
  • Intelligent exit intent technology.
  • Advanced page-level targeting and personalized user experiences.
  • Simple A/B testing functionality.
  • Comprehensive analytics for detailed insights.

Customer Reviews: 587+ 5 starts reviews

Active installations: 1+ million

Thrive Leads

Thrive Leads is a premium email optin plugin WordPress that offers ten different types of optins. However, thrive leads have a standout feature in A/B testing. With its advanced testing engine, you can compare opt-in designs, form types, triggers, and offers. What sets Thrive Leads apart is its ability to monitor test performance automatically. 

Thrive Leads
Thrive Leads

Once a statistically proven winner is found, the losing variations are hidden. This “set and forget” approach allows your conversion rate to increase effortlessly over time. Accelerate the growth of your mailing list with Thrive Leads, reaching new heights of efficiency and effectiveness.

Key features:

  • A diverse range of opt-in types, such as pop-ups, ribbons, 2-step optin forms, exit-intent lightboxes, slide-ins, screen fillers, widgets, scroll mats, and multiple choice.
  • Thrive Leads has an extensive collection of professionally crafted templates.
  • Utilizes exit intent and SmartExit technology.
  • Advanced A/B testing capabilities.
  • Thrive Leads provides engaging animations.
  • Actionable reporting and insightful analytics.
  • Advanced trigger and targeting options.


From the creators of Divi, Bloom is an incredibly user-friendly optin form plugin that provides a comprehensive set of options for various types of opt ins and actions. With its extensive library of 110+ exquisitely designed templates, you can effortlessly start collecting email lists or personalize them to align seamlessly with your website’s aesthetics and branding. 


Bloom enables you to effortlessly craft captivating opt-in forms that not only grab attention but also stimulate active engagement and boost conversions.

Key features:

  • Access to over 100 pre-made templates for a quick campaign launch.
  • Utilize after-purchase triggers to prompt opt-ins during checkout.
  • Target specific pages and posts with precision.
  • Take advantage of impressive A/B testing capabilities.
  • Gain insights from conversion reports and statistics.


Hustle, the highly sought-after WordPress email optin plugin, has rapidly gained popularity, boasting an impressive 80,000+ active installations. This exceptional popup plugin is not only incredibly user-friendly, but it also provides a seamless experience with its intuitive setup wizard that guides you through the process. 


Additionally, Hustle offers advanced tracking and measurement tools, allowing you to effectively monitor and analyze the results as visitors enthusiastically engage with your captivating forms.

Key features:

  • Precisely target visitors based on a wide range of behaviors and conditions such as time spent on a page, clicks, scrolling, location, device type, and more.
  • Engage visitors with intelligent exit intent strategies.
  • Seamlessly integrate with popular email service providers like AWeber, Mailchimp, ActiveCampaign, ConvertKit, SendinBlue, and even SendGrid
  • Gain valuable insights through detailed analytics, including display and submission stats of opt-in forms, as well as conversion rates.


Sumo, a lead generation plugin, is renowned for its simplicity and user-friendly approach. It excels in providing a seamless setup process, enabling users to have their optin forms up and running within minutes. With Sumo’s intuitive drag-and-drop builder, creating an optin form is a breeze. Users can start with pre-designed templates and make minimal edits before launching them. 


Sumo seamlessly integrates with other Sumo products, augmenting the capabilities of their lead generation tool. In essence, Sumo caters to store owners in search of a hassle-free solution for email optin popups. It offers straightforward and effective email capture popups.

Key Features:

  • Powerful mailing List Building Popups
  • Customize Your Popups with Ease
  • Choose from a Variety of Pre-made Popup Templates
  • Seamlessly Integrate with Email Apps
  • Conduct A/B Campaign Testing to Maximize Results

Measuring and Optimizing Opt In Performance

Measuring and optimizing opt in performance is crucial for enhancing your email marketing strategy. Here’s how you can effectively do it:

Tracking and Analyzing Conversion Rates

  • Keep a close eye on your opt-in form’s conversion rates. This metric tells you how many visitors are turning into subscribers.
  • Utilize analytics tools like Google Analytics or built-in features from your email marketing service to track conversions.
  • Monitor which pages on your website have the highest conversion rates to understand where your optin forms perform best.

Iterative Improvements and A/B Testing

  • Continuously optimize your optin forms. Small changes in design, copy, or placement can lead to significant improvements.
  • Implement A/B testing to compare different versions of your optin forms. Test variables like button colors, text, images, and form fields.
  • A/B testing provides data-driven insights into what resonates with your audience and can guide iterative improvements.

Addressing Common Challenges

  • Combat banner blindness by periodically refreshing the design and content of your optin forms.
  • Ensure mobile responsiveness as an increasing number of users access websites via mobile devices.
  • Be transparent about your email frequency and content to build trust with subscribers.
  • Reduce friction in the opt in process. Minimize the number of required fields and make unsubscribing easy.

By diligently tracking, analyzing, and optimizing your optin forms, you can boost your conversion rates, build mailing list, and ultimately improve your email marketing effectiveness. 


After going through our list of recommended optin plugins for WordPress, you can now decide which one best suits your website’s needs. Whether it be popups, or forms and surveys that appear at strategic moments on certain posts, these plugins will give your site an extra edge with user engagement. You won’t have to worry about complicated coding issues or manual integration. 

Moreover, you’ll be able to track page views and user activity so that you know which optins are performing well and producing high conversions. It’s amazing to imagine all the new possibilities for an optimized site when using opt in plugins for WordPress. 

So go ahead and start exploring different options, create enticing offers with merited bonuses, and take advantage of the simplicity that comes with using a popular CMS platform!

ShopLentor- WooCommerce Builder for Elementor & Gutenberg

A versatile page builder to build modern and excellent online stores with more than 100k+ Active Installations.

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