10 Best Free WordPress Popup Plugin for Your WooCommerce Store

Popups have become a common feature on eCommerce websites, especially on WooCommerce stores powered by WordPress. Integrating a popup plugin can greatly influence your conversion rates, whether you aim to engage visitors, promote offers, or expand your email list. Embracing this approach can have a significant impact on your online success.

But why opt for free popup plugins, and which ones offer the best functionalities without any cost?

If used strategically, the right WordPress popup plugin can be a powerful tool for your online business. In this detailed guide, we’ll explore 10 of the best free WordPress popup plugins that WooCommerce store owners can utilize to create engaging popups and increase sales. 

Each plugin has unique capabilities, so by the end, you’ll have a solid idea of the best option to take your popups to the next level. Let’s dive in and start exploring your new growth hacks!   

ShopLentor- WooCommerce Builder for Elementor & Gutenberg

A versatile page builder to build modern and excellent online stores with more than 100k+ Active Installations.

What are WordPress popup plugins?

WordPress popup plugins are tools or add-ons that allow website owners to use the WordPress platform to create and manage popups on their websites. These popups serve various purposes, such as collecting email subscriptions, promoting special offers, displaying announcements, or encouraging social media engagement.

Popup plugins offer user-friendly templates and customization options for creating impactful popups without the need for coding expertise. 

Benefits of using free popup plugins for WordPress

Free popup plugins for WordPress can offer several advantages, especially for individuals or small businesses with budget constraints. 

Here are some advantages of opting for free popup plugins:


The most obvious benefit is that free popup plugins do not require any upfront payment. This is particularly advantageous for users starting their websites, bloggers, or small businesses with limited budgets.

Basic Functionality:

These free plugins provide enough features for users with basic needs without requiring advanced capabilities. Users can capture email subscriptions, promote offers, or display announcements without investing in premium solutions.

Easy Accessibility:

Free popup plugins are readily available in the WordPress Plugin Directory. Users can easily search for and install them directly from the WordPress dashboard, making the setup process quick and straightforward.

User-Friendly Interface:

Many free popup plugins are designed with a user-friendly interface, allowing users with little technical knowledge to create and manage popups efficiently. This accessibility can be especially beneficial for beginners.

Community Support:

Popular free popup plugins often have a community of users who actively discuss and share tips, troubleshooting advice, and best practices. This community support can be valuable for users facing challenges or seeking guidance.

Regular Updates:

Even though these plugins are free, many developers maintain and update them regularly to ensure compatibility with WordPress’s latest versions and address security issues. This helps in keeping the website secure and functioning smoothly.

Integration with WordPress:

Free popup plugins are designed to integrate with WordPress, ensuring compatibility and stability seamlessly. This integration simplifies the management of popups within the familiar WordPress environment.

Learning Opportunities:

These plugins can be an excellent way for users to learn about creation, customization, and management basics. As users become more familiar with these tools, they may upgrade to premium options for additional features.

Sufficient for Small Websites:

Free popup plugins may offer sufficient functionality for small websites with modest traffic and straightforward requirements. They can help these websites effectively engage visitors without needing advanced features.

Trial and Exploration:

Free popup plugins allow users to experiment and explore popup functionality without committing to a paid solution. This will enable users to assess their needs and determine whether more advanced features are required.

While free popup plugins offer several advantages, evaluating each plugin carefully based on specific requirements and limitations is important. Users with more complex needs or those requiring advanced features may find premium (paid) popup plugins more suitable.

List of the 10 Best Free WordPress Popup Plugins

With the right popup plugin, you can effectively engage your audience and convert them into loyal customers. We’ve curated a list of 10 best free WordPress popup plugins that have gained popularity in recent years. 

These plugins have been chosen based on their popularity, features, benefits, and customer satisfaction. These options offer a wide range of capabilities to meet your needs. 

Let’s delve into the world of the best free popup plugins for your WooCommerce store.


The Popup Builder module offered by ShopLentor provides a wide range of features to enhance website engagement. Effortlessly create captivating popups for your website with the help of prebuilt templates.

shoplentor popup builder
ShopLentor Popup Builder

This module lets you create visually appealing popups that match your brand’s style. Perfect for promotions, lead capture, and more. Control conditions, triggers, settings, and advanced options to decide when and where popups appear. This will boost audience engagement. 

Key Features:

  • Ready-made Popup Templates
  • Easy-to-use Drag & Drop Functionality
  • Intuitive Dashboard for effortless control
  • Unlimited Popup Creation for endless possibilities
  • Precise Targeting for effective display
  • Flexible Triggers for seamless interaction
  • Custom Conditions for personalized experiences
  • Adjustable Positioning for perfect placement
  • Visual Preview for a glimpse of perfection

User reviews: Highly rated for its ease of use and seamless integration with WooCommerce.

Popup Builder 

Popup Builder offers the perfect solution for any WordPress website. With a wide range of WordPress popup types, conditions, and events, it empowers you to create highly converting, promotional, and informative popups. 

Popup Builder
Popup Builder

You can effortlessly reach your marketing goals by increasing conversion rates and boosting sales. Additionally, the team has developed a custom JS/CSS coding feature for all their WordPress popup types, allowing you to make each popup unique and fully customizable. 

Key Features:

  • Create and manage unlimited WordPress popups.
  • Customize the design and appearance of your WordPress pop-ups.
  • Choose desired opening and closing styles for your WordPress pop-ups.
  • Grow your mailing list, convert subscribers to leads, and run unique email marketing campaigns.
  • Ensure mobile-friendliness and responsiveness of your pop-ups across all devices.
  • Make your pop-ups interactive by triggering them on hover or click.
  • Display pop-ups via a scrollable call to action Floating button without affecting UX.
  • Create pop-ups compatible with Network/Multisite environments.

User reviews: Users praise its simplicity and the flexibility it offers.

Popup Maker

Popup Maker is a robust WordPress plugin meticulously crafted to create captivating campaigns that drive conversions and elevate your site’s performance. With its unparalleled versatility and flexibility, you can effortlessly design an array of popups, modals, and content overlays.

Popup Maker
Popup Maker

Popup Maker is renowned for its intuitive interface. It empowers users to effortlessly generate popups for various purposes, including email opt-ins, content upgrades, lead generation, ecommerce promotions, and contact forms. 

Key Features:

  • Captures user attention when they are about to leave the site with the Exit Intent feature.
  • Popup Analytics provides insights into the performance and effectiveness of popups.
  • Enhanced Targeting Conditions allow for more precise targeting of specific user segments.
  • Compelled Interaction encourages users to interact with the website through engaging elements.
  • Scheduling allows for coordinating particular actions or events on the website. 
  • Unique Popup Editor to create content inside popups and control sizing, position, animation, and more.
  • Conditions let you target who sees your popups
  • Control popup frequency using Cookies and customize how cookies are created with Cookie Creation Events.

User reviews: Known for comprehensive features and great support.


The MailOptin WordPress plugin streamlines the processes of lead generation and sales growth. Utilize its user-friendly popup builder to create forms, generate popups, and distribute email newsletters effortlessly. 


Easily showcase signup forms, targeted messages, and call-to-actions through various popup styles. The intuitive interface ensures quick campaign creation, allowing you to produce visually appealing popups within minutes. Receive automatic notifications for new blog content, seamlessly transforming your posts into engaging email newsletters.

Key Features:

  • Engaging Lightbox Popups
  • Optimize Lead Generation with Before & After Post Optins
  • Seamlessly Capture Leads with Sidebar/Widget Forms
  • Compelling Call to Action for Higher Conversions
  • Robust Spam Protection for a Clean User Experience
  • Enhance Customer Engagement with After Conversion Actions

User reviews: A popular choice for building and segmenting email lists effectively.

Icegram Engage

Icegram Engage is the ultimate conversion toolkit to turn your website visitors into loyal subscribers and customers. This powerful WordPress lead capture plugin provides many effective marketing tools, including popups, floating bars, slide-ins, exit triggers, e-commerce popups, and more. 

Icegram Engage
Icegram Engage

With advanced targeting options, split testing, compelling call-to-action elements, and high-converting mobile-responsive templates, Icegram Engage simplifies communication with visitors. It helps convert them into valuable customers.

Key Features: 

  • Non-intrusive popups and messages
  • Intuitive design with customizable options
  • Deliver tailored messages to target visitors effectively
  • Analyze, conduct A/B tests, and optimize
  • Trigger actions based on user behavior
  • Capture exit/bounce instances

User reviews: Highlighted as an all-in-one solution for messaging and call-to-action.


With Brave’s intuitive drag-and-drop popup editor, design unique popups effortlessly in minutes. Easily create custom popups, displaying features like newsletter sign-ups, contact forms, sticky bars, announcements, and EU cookie notices. This boosts user engagement and lead generation through direct visitor interaction. 


The free version offers a range of elements, including text, buttons, images, forms, and more. You can easily customize and style these elements to your liking. Brave Builder offers a robust and user-friendly platform for creating captivating popups that efficiently convert website visitors. 

Key Features:

  • Create eye-catching popups with a simple drag-and-drop builder.
  • 10 Beautifully Designed Elements like text, images, shapes, buttons, forms, lists, WordPress posts, single posts, WooCommerce products, and code to create any popup.
  • Create any popup, such as opt-in, slide-in, sidebar panels, lightboxes, modals, dialogue boxes, notification boxes, and more.
  • Boost revenue with up-sell, cross-sell, and related product popups for your WooCommerce store.
  • The advanced targeting feature enables audience, location, and timing customization for popup displays. 
  • Define the popup’s goal and receive instant notifications upon completion.
  • Adjust the frequency of pop-up notifications to improve the user experience and avoid annoyance.
  • Add ready-made animations to enhance your popups.

User reviews: Valued for its design capabilities and ease of use.

Popup By Supsytic 

The Popup plugin by Supsystic is a dynamic Popup Builder for boosting your website’s engagement. With 69 mobile-friendly templates and over 18 popup types, it effortlessly caters to various needs, from newsletter subscriptions to product promotions. 

Popup By Supsytic
Popup By Supsytic

The intuitive admin panel lets you customize popup locations, sizes, animations, and more. Features like A/B Split Tests and Real-Time Stats ensure optimal performance and user-friendly customization. Whether you aim to attract subscribers, showcase new products, or enhance social followers, this plugin offers a seamless and customizable solution for effective popups on your WordPress website.

Key Features:

  • Versatile Popup Templates to effortlessly design and manage unlimited popups.
  • Set conditions for whom, where, when, and how to display popups with Customizable Popup Triggers.
  • Diverse Popup types, including Subscription, Social Share, iFrame, PDF, Age Verification, and more.
  • Flexible Popup Location with a single click – bottom, top, center, left, right, or in the corner.
  • Explore 20+ animations to captivate your audience with visually appealing effects.
  • Optimize popup performance by conducting A/B split tests backed by real-time stats and analytics for data-driven decisions.
  • Customize popup details such as location, sizes, loading, and closing options through a user-friendly interface.
  • Tailor popups based on individual preferences, showing them to first-time users or everyone. 
  • You can set popups to load automatically or trigger them by a specific action. 

User reviews: Great reviews for its wide template selection and user-friendliness.


Hustle is a powerful marketing plugin that simplifies building a mailing list and converting website traffic into engaged leads. Hustle offers user-friendly opt-in forms, targeted popups, and professionally crafted templates. With diverse social sharing capabilities, it helps you grow your social following. 


Hustle provides various options to grow your mailing list and display targeted ads, including popups, slide-ins, widgets, and shortcodes. Its intuitive design settings and responsive templates make marketing campaigns visually appealing and effective on all devices.

Key Features:

  • Utilize various engagement tools such as pop-ups, slide-ins, widgets, embeds, and after-post opt-ins.
  • Access premade marketing templates for discounts, sales, Black Friday, and COVID-19 campaigns.
  • Enjoy 3 free popups, slide-ins, social share bars, and embeds.
  • Customize designs for popups, opt-ins, slide-ins, and more with the intuitive built-in editor. 
  • Display animations with smooth transitions.
  • Integrate with leading email services like Aweber, MailChimp, Constant Contact, and more.
  • Target your audience effectively with powerful conditions.
  • Track the display frequency of pop-ups, slide-ins, and opt-ins.
  • Manage submissions directly through WordPress.

User reviews: Appreciated for its comprehensive email marketing features.

WP Popups 

WP Popups is a top-notch popup maker designed specifically for WordPress. Its user-friendly and intuitive template builder empowers you to create and customize popups with just a few clicks. No coding skills are required!

WP Popups
WP Popups

This exceptional solution is perfect for showcasing vital messages, such as EU Cookie notices. It can boost your social media followers and add compelling call-to-action. Additionally, it seamlessly integrates with platforms like Mailchimp for expanding your mailing lists. You can also display crucial information through a sleek and straightforward popup.

Key Features:

  • Show popups on specific pages, templates, and posts.
  • Exclude users from search engines.
  • Exclude users who have never commented.
  • Exclude users who landed on your site from another page.
  • Filter users based on their roles.
  • Display a popup based on the referrer.
  • Show a popup for logged-in or non-logged-in users.
  • Customize popup visibility for mobile, desktop, and tablet users.
  • Choose whether to display the popup to bots/crawlers like Google.

User reviews: Favored for the wide array of customization settings.

Ninja Popups

The Ninja Forms Popup plugin is an impressive tool for showcasing your Ninja Forms in captivating popups or modals. With this add-on, you can effortlessly create visually stunning popups that will grab your visitors’ attention. Enjoy the convenience of real-time customization previews, which allow you to easily enhance your forms by adding extra content before and after. 

ninja popups
Ninja Popups

Additionally, the plugin offers flexibility in activating the popups with trigger options like click or page load via shortcode. Discover the power of the Ninja Forms Popup Addon and take your forms to the next level.

Key Features:

  • Set the Popup Cookie to hide after a specified number of openings automatically.
  • Personalize Popup Animations to suit your preferences.
  • Customize the color of the Overlay to match your style.
  • Fine-tune the opacity of the Overlay to achieve the desired effect.
  • Tailor the background color of the Popup Container to your liking.
  • Trigger a popup by using any link using class or ID.

User reviews: Highly praised for its ease of use and advanced targeting options.

ShopLentor- WooCommerce Builder for Elementor & Gutenberg

A versatile page builder to build modern and excellent online stores with more than 100k+ Active Installations.

How to Choose the Right Popup Plugin for Your WooCommerce Store

Choosing the right popup plugin for your WooCommerce store is important for optimizing user engagement, increasing conversions, and enhancing the overall shopping experience. Here are key steps to help you make an informed decision:

Understanding your store’s needs

  • Identify Goals: Define your popup goals clearly. Whether boosting email sign-ups, promoting deals, lowering cart abandonment, or highlighting new products, knowing your goals guides your decisions.
  • Target Audience: Consider your target audience. Different user segments may respond differently to various types of popups. Tailor your popup strategy to align with your customer’s preferences and behaviors.

Integration with WooCommerce: Ensure that the popup plugin seamlessly integrates with WooCommerce. This includes compatibility with product pages, cart pages, and checkout processes. Look for features that enhance the shopping experience within your WooCommerce environment.

Testing and measuring performance

  • A/B Testing: Choose a popup plugin for A/B testing. This feature lets you test different popup variations to identify which design, messaging, or timing performs best. This iterative approach can help you optimize your popups for maximum effectiveness.
  • Analytics and Reporting: Opt for a plugin that provides robust analytics and reporting capabilities. Track important metrics such as conversion, click-through, and engagement levels. Analyzing data over time will help you refine your popup strategy.
  • Performance Impact: Consider the plugin’s performance impact on your website speed. Popups should load quickly and not negatively impact the user experience. Look for plugins that are well-coded and optimized for performance.

Considering user experience and design

  • Mobile Responsiveness: With the rise in mobile device usage, focus on a popup plugin that’s fully responsive across different screen sizes. Ensure popups display smoothly and interact well on both desktop and mobile.
  • Customization Options: Search for a plugin with customizable options to align popup designs with your brand. You can customize colors, fonts, and images and control popup placement and size. 
  • Exit-Intent Technology: Consider a plugin that incorporates exit-intent technology. This feature detects when a user is about to leave the site and triggers a popup. Exit-intent popups can be effective in capturing attention before a potential customer exits.

Frequently Asked Questions

What are WordPress popup plugins?

WordPress popup plugins are tools that help website owners display engaging popups to visitors. 

Why are popup plugins important for WooCommerce stores?

They’re crucial for WooCommerce stores as they can capture leads, promote special offers, and increase conversions.

What features should I look for in a WordPress popup plugin?

When choosing a plugin, look for features like customizable designs, targeting options, and integration with WooCommerce. 

Are there any free popup plugins available for WooCommerce?

Yes, several free popup plugins are available for WooCommerce, offering basic functionality and ease of use. 

How do I install and activate a WordPress popup plugin?

You can install and activate a WordPress popup plugin directly from your WordPress dashboard, usually with just a few clicks.

Can I customize the appearance and behavior of popups?

Most popup plugins allow extensive customization, letting you tailor the appearance and behavior of popups to match your brand and goals.

Do these plugins offer integration with WooCommerce?

Many popup plugins offer seamless integration with WooCommerce, allowing you to display popups based on user actions or purchase behavior.

Are there any limitations to using free popup plugins?

Free popup plugins offer valuable features, but they may have limitations, such as restricted access to advanced features or limited support. 

How can popups help increase conversions and sales?

Popups can significantly increase conversions and sales by capturing visitor attention, promoting offers, and encouraging actions like signing up or purchasing. 

Which free popup plugin is best suited for my WooCommerce store?

The best free popup plugin for your WooCommerce store depends on your specific needs, preferences, and budget. Researching and testing different options is essential to finding the one that works best for you.


We have explored the top 10 free WordPress popup plugins that are essential for any WooCommerce store. These plugins offer various features, such as customizable designs, targeting options, and integration with popular email marketing services.

In today’s digital age, it is crucial to utilize these tools to effectively engage with your website visitors and convert them into loyal customers. Whether you are a small business owner or an experienced developer, these plugins cater to all levels of expertise and can greatly improve the user experience of your store.

So why wait? Take action now and start implementing these powerful WordPress popup plugins to enhance your online store and take it to the next level.

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