How to Display Product Short Description in WooCommerce

If you’re using WooCommerce to power your online store, then you may be looking for a way to display the product short description on the page. This is a great way to give your customers more information about the product without having to scroll down the page.
With our easy-to-follow tutorial, you’ll learn how to display product short description in WooCommerce quickly and efficiently, giving your customers all the information they need.

Understanding the Product Short Description in WooCommerce #

The Product Short Description in WooCommerce is a short summary of the product that appears in Product pages and sometimes other pages in WooCommerce. This description is used to provide customers with a quick overview of the product and its features. The Product Short Description can be edited from within the WooCommerce dashboard, allowing retailers to easily update their product information whenever necessary.

An effective short description should give customers an intuitive and concise overview of your product’s main features, helping them quickly assess whether it is what they are looking for. The product short description should also contain any other key information customers might find useful, such as compatibility with other products or applicability to certain users. 

If crafted thoughtfully, the Product Short Description will become an invaluable marketing tool, allowing you to showcase how unique and special your products are. 

Why You Should Display Product Short Descriptions On Your Store #

Displaying the Product Short Description in WooCommerce is a great way to improve your product’s visibility and draw customers in. This description can include detailed information about the product, such as its features, benefits, and specifications. Including the short description on product pages and search engine results can help customers find the products they need more quickly, as well as provide them with additional insight into what it offers before making a purchase. Additionally, crafting an effective short description can boost your products’ relevance to potential customers, leading to increased sales and conversions.

How to Add a Product Short Description in WooCommerce #

If you’re looking to create a concise description for any of your products, the process is easy.
Simply head over to the ‘All Products’ page in WordPress.

Once there, search through and locate the product that needs a short description – then just click on ‘Edit‘ and now you’re ready to add short description of WooCommerce.

Navigate to the ‘Product short description‘ box and start typing your product’s description in the text field.

When the product page has all of the necessary information, publish or update it as usual. Now you’ll be able to view this short description at the top of your website’s product page after doing so.

The product description is typically located near the top of your page, right beneath both its price and Add to Cart button. However, depending on which WordPress theme you’re using, its presentation may differ slightly from what’s outlined here.

How to Display Product Short Description in WooCommerce on Your Store Main Page #

With most WooCommerce themes, the product’s short description is only visible on individual product pages. Unfortunately, it is not included on the main store page or even within its respective category page.

Showcasing this data on the main store and category pages can be advantageous, as it will help customers identify items they would like to investigate further by visiting their respective product pages.

To provide a short description on your store page and product category pages, you’ll have to add some coding. The most straightforward way of doing this is by using the Insert Headers and Footers Code – HT Script plugin (recommended), or alternatively adding it directly into your theme’s functions.php file: Copy/paste the following code for quick implementation!

add_action( ‘woocommerce_after_shop_loop_item’, ‘woo_show_excerpt_shop_page’, 5 );

function woo_show_excerpt_shop_page() {
    global $product;
    echo $product->post->post_excerpt;
}

Now, the main store and product category pages will showcase concise descriptions for your various products.

Most WooCommerce themes display this data between the item’s cost and its ‘Add to cart’ button. Keep in mind that overstuffing your store and product category pages with too many words can create chaos and confuse your customers.

If the look of a particular product description doesn’t appeal to you, you can always customize it using the same steps outlined earlier.

Tips for Writing Effective and Engaging Product Short Descriptions #

Here are some tips for writing effective and engaging product short descriptions:

• Keep it concise, as space is limited.

• Focus on the key features and benefits that make the product stand out from the competition.

• Incorporate customer feedback to emphasize why others have chosen the product.

• Include relevant keywords and phrases to optimize for search engine results.

• Utilize visuals when available, like images or videos, to draw customers in quickly.

• Aim to create an emotional connection with potential customers by telling a story about the product.

Frequently Asked Questions #

1) What is a product short description? 

A product short description is a brief overview of the features and benefits of a particular item. It should be no more than 200 characters long, and it should be used to outline the key points that make your item unique and attractive to your target audience.

2) Where should I display my product short descriptions? 

The best place to display product short descriptions is at the top of each product page, just below the title and main image. This is because it gives customers a quick overview of what they’re looking at before they start reading further down the page.

3) How should I format my product short descriptions? 

For formatting, it’s best to keep things simple and straightforward. Use headings or bullet points to break up the text and make it easier for customers to read. Keep your language clear and concise so that customers can quickly get the information they need.

4) What should I include in my product short descriptions? 

When writing your product short description, keep it focused on the features and benefits that make your item stand out. Talk about what makes the item unique, how it will solve customers’ problems, or why customers should buy it over other items.

Wrapping Up #

In conclusion, having an effective and engaging product short description can be a major asset when it comes to WooCommerce. By highlighting important features and benefits, using concise language, incorporating customer feedback, optimizing for search engine results, utilizing visuals whenever possible and connecting with customers emotionally through storytelling techniques, you can create product descriptions that make a real impact on your bottom line.